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user experience

Mobile malware – complex description of cyber criminals techniques

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article

Time of inactivity

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article

Conversion rate (CVR) – what is conversion rate and how is CVR calculated (exact formula)?

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...

A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article

Using the Facebook lead ads testing tool (how to debug/troubleshoot your Facebook leads)

In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook ...

In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook Read article

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Preferred deals – what is it?

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

AMP – accelerated mobile pages – what it is?

AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...

AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article

ATT – App Tracking Transparency – what is it?

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...

App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article

Introduction to Google Analytics 4

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...

Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article

Principles and topology of web integration

This article outlines the basic ways of linking (integration) of systems/applications that meet integration criteria. It also defines what integration is not. Also, you should not miss the previous part ...

This article outlines the basic ways of linking (integration) of systems/applications that meet integration criteria. It also defines what integration is not. Also, you should not miss the previous part Read article

5 Tips for UX design pop-ups to improve user experience on your website

All profit-driven online stores are determined to get more conversions from their website visitors, encouraging them to purchase or at least subscribe. Numerous e-commerce stores are using onsite retargeting to ...

All profit-driven online stores are determined to get more conversions from their website visitors, encouraging them to purchase or at least subscribe. Numerous e-commerce stores are using onsite retargeting to Read article

Choose 2 correct statements about site load speed.

Below is the answer and explanation for choose 2 correct statements about site load speed. Choose 2 correct statements about site load speed. Fast sites rank better. You should make your site fast for a better user ...

Below is the answer and explanation for choose 2 correct statements about site load speed. Choose 2 correct statements about site load speed. Fast sites rank better. You should make your site fast for a better user Read article

What are the two key components of a high-quality app experience?

Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video ...

Below is the answer and explanation for what are the two key components of a high-quality app experience? What are the two key components of a high-quality app experience? Personalization and video quality. User experience and video Read article