Below is the answer and explanation for the question: In preparation for a new campaign, Mia's boss has asked her to compile her Discovery ad assets. What's a best practice that Mia should follow when choosing assets ...
Below is the answer and explanation for the question: In preparation for a new campaign, Mia's boss has asked her to compile her Discovery ad assets. What's a best practice that Mia should follow when choosing assets Read article →
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
Not entirely certain about what defines a competent copywriter? You're not alone, given that the concept of copywriting frequently causes confusion. Often juxtaposed with content writing, many people mistakenly use ...
Not entirely certain about what defines a competent copywriter? You're not alone, given that the concept of copywriting frequently causes confusion. Often juxtaposed with content writing, many people mistakenly use Read article →
Below is the answer and explanation for which of the following is not a component of Google display ads’ value proposition? which of the following is not a component of Google display ads’ value proposition? Intent Machine ...
Below is the answer and explanation for which of the following is not a component of Google display ads’ value proposition? which of the following is not a component of Google display ads’ value proposition? Intent Machine Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…