A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Making the most of your ad revenue depends on your strategic ad bidding plan. PPC ads are often successful when you target your ad content to the right market. Avoiding ...
Making the most of your ad revenue depends on your strategic ad bidding plan. PPC ads are often successful when you target your ad content to the right market. Avoiding Read article →
Below is the answer and explanation for the question you can use target cost-per-acquisition (CPA) bidding to help You can use target cost-per-acquisition (CPA) bidding to help Get as many conversions as possible within your budget ✅ ...
Below is the answer and explanation for the question you can use target cost-per-acquisition (CPA) bidding to help You can use target cost-per-acquisition (CPA) bidding to help Get as many conversions as possible within your budget ✅ Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for Hank wants to use a “maximize conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? Hank wants to use a “maximize conversions” ...
Below is the answer and explanation for Hank wants to use a “maximize conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? Hank wants to use a “maximize conversions” Read article →
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an ...
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an Read article →
Below is the answer and explanation for conversion optimiser can help drive conversions by using your conversion history and: Conversion optimiser can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the ...
Below is the answer and explanation for conversion optimiser can help drive conversions by using your conversion history and: Conversion optimiser can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the Read article →
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help ...
Below is the answer and explanation for you manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for when setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use ...
Below is the answer and explanation for when setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use Read article →
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information ...
Below is the answer and explanation for what information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? What information Read article →
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an ...
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an Read article →
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might ...
Below is the answer and explanation for an advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might Read article →
Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving ...
Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving Read article →
Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? What bidding strategy should Tracy, a pizzeria owner, use to get more people ...
Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? What bidding strategy should Tracy, a pizzeria owner, use to get more people Read article →
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this ...
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this Read article →
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, ...
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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