Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...
Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article →
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a ...
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a Read article →
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article →
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the ...
By abandoning the shopping cart in an e-shop, the story does not end, but rather begins a new chapter. Where the capacity of traditional PPC campaigns seems to end, the Read article →
Below is the answer and explanation for there are many widgets on the SEO dashboard, with many data sources. From which of the various sources can information be found in widgets? Choose 3 answers. There are many ...
Below is the answer and explanation for there are many widgets on the SEO dashboard, with many data sources. From which of the various sources can information be found in widgets? Choose 3 answers. There are many Read article →
Below is the answer and explanation for which two statements are not true about Google ads keyword planner? Which two statements are not true about Google ads keyword planner? It helps forecast the search volume. It is ...
Below is the answer and explanation for which two statements are not true about Google ads keyword planner? Which two statements are not true about Google ads keyword planner? It helps forecast the search volume. It is Read article →
Below is the answer and explanation for Google ads hierarchy, from largest to smallest, is: Google ads hierarchy, from largest to smallest, is: Campaign ->Account -> MCC -> Ad Group. Account ->MCC -> Campaign -> Ad Group. ...
Below is the answer and explanation for Google ads hierarchy, from largest to smallest, is: Google ads hierarchy, from largest to smallest, is: Campaign ->Account -> MCC -> Ad Group. Account ->MCC -> Campaign -> Ad Group. Read article →
Below is the answer and explanation for which of the following is not an example of paid media? Which of the following is not an example of paid media? Guest blog posts. ✅ Boosted Facebook posts. Google ...
Below is the answer and explanation for which of the following is not an example of paid media? Which of the following is not an example of paid media? Guest blog posts. ✅ Boosted Facebook posts. Google Read article →
Below is the answer and explanation for fill the blank: when you link Google ads with Google analytics you are able to understand which are driving performance. Fill the blank: when you link Google ads with Google ...
Below is the answer and explanation for fill the blank: when you link Google ads with Google analytics you are able to understand which are driving performance. Fill the blank: when you link Google ads with Google Read article →
Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? ...
Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for what is the key value proposition of Google search campaigns? What is the key value proposition of Google search campaigns? Appear as a text ad, a video ad, or a ...
Below is the answer and explanation for what is the key value proposition of Google search campaigns? What is the key value proposition of Google search campaigns? Appear as a text ad, a video ad, or a Read article →
Below is the answer and explanation for Google ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google ads? Google ads reviews saved text ads ...
Below is the answer and explanation for Google ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google ads? Google ads reviews saved text ads Read article →
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola ...
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola Read article →
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts ...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts Read article →
Below is the answer and explanation for how can Google ads help you advance your business goals? How can Google ads help you advance your business goals? By building awareness of your brand. By driving online, in-app, ...
Below is the answer and explanation for how can Google ads help you advance your business goals? How can Google ads help you advance your business goals? By building awareness of your brand. By driving online, in-app, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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