Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.show more
My passion for marketing started in my early age. When I was young I loved reading books – I honestly in that time I have read every single peace of paperwork I found :-). And was fascinated by the psychology (topics like how to influence and motivate people and work with your own mind in positive way) and it end up with reading clever marketing books during my high-school studies in 2005. I also was very passionate writer, so it wasn’t a big surprise for anyone that I became a copywriter long time ago (during my university studies in 2006). In 2008 I started my own personal blog (Krcmic.cz) which become quite popular in the Czech Republic (330 000 users visited my blog in last year and the numbers are still growing). And started with online magazine Objevit.cz.
Because a lot of my clients very often demanded, besides quality texts also the consulting in the digital area or execution of specific online marketing activities and started learning digital marketing as well. I started with PPC, delivered social media and email campaigns for small or mid-size business, later I started with web analytics jobs for corporate clients (Google Analytics, Adobe Analytics), UX and website development and…. thats how I tried almost every area of digital marketing on my own.
In my previous contracts I was responsible for content marketing, SEO, digital marketing “stuff” and website development. My previous working experience include big names like Alza, Moneta, O2Media, T-Mobile, Telefonica O2, Accenture, Socialbakers and many other smaller brands (this list is probably what you were looking for – my previous experience :-)). I was helped with start of several new companies and dozen client projects from scratch. Since 2012, I have started my own business (as I felt I have enough experience to do it so).
I founded the digital agency Onlineandweb.com and e-commerce project Vodatest.cz. With one of my clients, we started housing cryptocurrency machines (Minerhousing.cz). I also provide consultations services for several nonprofits projects and organisations.
Since 2020 I work with my friend Ivan we are trying to make from our local leather factory Tlusty & Co. a global company selling and delivering their leather products all over the world.
In my free time, I train and educate online marketers (I do trainings mainly for big corporate organisations). Sometimes I even write something on my blog or prepare content for new client’s websites (as writing is still one of my biggest assets :-)). In last couple of years I am trying manage these things rather then doing them directly, but when it is needed – I am still ready put my hands to the plough.
That’s my long story even more longer…
Here you can find "briefly" summarized my career path. For more details I recommend to visit my LinkedIn profile (which will probably contain the latest updated information).
Covering all marketing activities for Czech, EU and US market with one humble goal – we would like to build one of the most famous fashion brands from the Czech Republic / Czechia :-).
2020 we finished with over 30 % increase in annual revenue and in 2021 we would like to get close to 80-100 million CZK.
I have setup my own company focused on providing water analyses all over the Czech Republic region for B2B and B2C sector. In first year we had 2 000 000 CZK year after 10 000 000 CZK turnaround and in 2020 we reached a new milestone – 10 000 served and satisfied customers.
With 2 of my colleagues we started to provide housing for cryptocurrency mining machines. Our data centers are built from the ground up to meet the specific power and cooling needs for mining. We also provide crypto mining machines maintenance services including the transport to the service center and their transport back.
Consultant - Web Analytics
At the beginning of the year 2017 I signed the deal with client from banking sector – MONETA Money Bank where I was mainly responsible for:
Digital Manager / Senior UX Consultant / Web Analyst
I signed deal with the global digital agency Lundegaard specializing in that time mainly in UX and web development. it was a mixed role (UX, web analytics, copy, online marketing).
My key responsibilities were:
I have met great people (really great personalities) and this friendship lasts to this day.
Digital Marketing Manager
Managing the workflow of all content creation and updates of the web content. Managing social media presence. Working with core stakeholders, identifying content needs that maximize search opportunities and driving relevant web traffic. Launching email campaigns (MailChimp) and participating on the online and offline events. Evaluating of the impact of all digital actions. Participating in the redesign of Profinit.eu.
Digital Analytics Specialist
Scope of work:
Lecturer of Digital Marketing
I started providing the lectures and trainings for public and B2B sector. I also organized my own e-learning course and weekly offline courses. I also in the past prepared and launched initial training program aimed at individuals who want to become professional writers and marketers in digital marketing. I am still trying to share my knowledge with others as sharing is caring and I love it.
Senior Digital Marketing Specialist (SEO)
Website analysis, SEO and content recommendations for marketing team. Helping marketers understand their audience. Technical, internet and media support.
For the most of the time I was working with Google Analytics, for Socialbakers I lead the implementation of Google Analytics, Universal Analytics, Google Tag Manager, defining KPI’s, reporting, defining goals, events, mobile app tracking, web analysing etc.
Achievements: I helped Socialbakers to reach 5 times more visitors via organic search.
Managing of all online activities (web development, UX, SEO, PPC, social media, content marketing of Czech-American digital agency in Europe (biggest clients: O2, 3M, Moneta Money Bank, CEZ, Accenture). I have set up all procedures for our Czech digital marketing team (25 people).
Freelancer copywriter & online marketer
I started working as an independent commercially-focused copywriter, online marketing consultant and manager. Couple years later I setup my first blog (around 2011), which became quite popular in the Czech Republic (330 000 – 550 000 users visit my site annually).
From this site evolved later the English version of my portfolio – Krcmic.com. 🙂
I finaly found out some time to finish online courses for Google Ads Search Certification (ID of the license: 76154009). The certification is valid for 1 year, so next year it is time to do it again :-). I don’t think it is very important, but you know – the repetition is the mother of wisdom.
So at least I have the confirmation that I am doing everything right and did not miss any important feature in PPC I manage for my clients. I am also trying to have regular weekly sessions with Google Ads Specialist from which sometimes I get valuable advices and insights (but in most cases it is useless honestly compared to invested time – sorry guys :-)).
When I was finishing Google Ads Search Certification, well it was right time to finish also same thing for display network. And here it comes – Google Ads Display Certification (ID: 54903624). It is also valid for 1 year.
I was working as web analyst since 2012 and this Google Analytics Individual Qualification (GAIQ) was first certification I really wanted to finish (and I did in 2014). In that time it wasn’t for free as it is now and materials were also quite limited (there weren’t people like Simo Ahava – and if they existed, well I did not know them :-)).
So long story short – this certification has ID: 76135383.
One of the very last certifications I have finished in this beautiful month over the weekend in 2021 – Google Ads – Measurement Certification.
Online course from Hubspot about social media content, strategy, monitoring etc. Certification is here. I think in that time it cost 50 USD for a try. Well, now it is free of charge. Times are changing. 🙂
I think in that time the certification was valid for 18 months. Was trying to obtain the old certificate as it honestly got vanished from my profile, so I took old copy from my LinkedIn – so here it is, but was not able to find any ID for it… 🙁
I think maybe my first Adwords certification – proving nothing, that just it is long time when I started learning PPC.
One of the older GA certification.
The oldest one GAIQ I found out in my archive.
A positive experience on your website is often the difference between gaining a satisfied new customer and losing one to a competitor. I can help you to design & build perfect responsive website, which will be loved by your customers. And I can also take care of complete website management.
Visibility of your brand, product or service is very essential. If your target audience can’t find you or don’t know you exist, the rest is useless. I’ll bring you new and loyal customers through paid campaigns, organic search results, social media. Increase conversions and help you get more orders through your digital campaigns.
I have experience project managing website builds and other digital projects. If you have a project that needs completing on time and to budget, I can help you with that.
for Czech and foreign clients.
in digital business.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)