I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
And is legit or scam? Did Copytrack send you a warning letter? Have you been warned by Copytrack? Did you get an email or correspondence from them? Are they asking ...
And is legit or scam? Did Copytrack send you a warning letter? Have you been warned by Copytrack? Did you get an email or correspondence from them? Are they asking Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad ...
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad Read article →
In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook ...
In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook Read article →
If you want to type unusual symbols on the keyboard using shortcuts or invoke functions using a shortcut, below you'll find a list and instructions for typing with shortcuts on ...
If you want to type unusual symbols on the keyboard using shortcuts or invoke functions using a shortcut, below you'll find a list and instructions for typing with shortcuts on Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction ...
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction Read article →
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and ...
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and Read article →
The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is ...
The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is Read article →
ARPPU, which stands for Average Revenue Per Paying User, is a crucial metric used by app marketers to determine the average amount of revenue generated by paying users and players ...
ARPPU, which stands for Average Revenue Per Paying User, is a crucial metric used by app marketers to determine the average amount of revenue generated by paying users and players Read article →
App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...
App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article →
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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