Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Machine learning – how does it actually work?

Lately, the term "machine learning" has been on everyone's lips. But what's the real scoop on how it works? In a nutshell, it's all about teaching computers to recognize patterns ...

Lately, the term "machine learning" has been on everyone's lips. But what's the real scoop on how it works? In a nutshell, it's all about teaching computers to recognize patterns Read article

Top time management hacks and techniques to master your full potential

If you can master your time, you can master your life - a simple quote about time management that is very true. Getting better at time management will help you ...

If you can master your time, you can master your life - a simple quote about time management that is very true. Getting better at time management will help you Read article

Google Blacklist – how to remove your website from Google Blacklist (when you use WordPress, Magento, PrestaShop, OpenCart, Drupal & PHP)

Is your website's search results flagged with a notice suggesting it might be risky? Unfortunately, this indicates that your site has been added to Google's blacklist. Websites compromised by hacking ...

Is your website's search results flagged with a notice suggesting it might be risky? Unfortunately, this indicates that your site has been added to Google's blacklist. Websites compromised by hacking Read article

Ultimate SEO Guide - how to fix search engine blacklist by McAfee, Bing, Yandex, Norton or MalwareBytes

Ultimate SEO Guide – how to fix search engine blacklist by McAfee, Bing, Yandex, Norton or MalwareBytes

Being blacklisted by a search engine is a prevalent issue for websites engaged in malicious internet activities. We have crafted an insightful piece on Google blacklisting, detailing the process of ...

Being blacklisted by a search engine is a prevalent issue for websites engaged in malicious internet activities. We have crafted an insightful piece on Google blacklisting, detailing the process of Read article

Prompt – what is it?

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article

How to copy content from websites with disabled text selection and right mouse-click?

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if ...

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if Read article

Video Completion Rate (VCR)

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article

Session – what are sessions and how are defined?

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

View through rate (VTR)

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article

Mobile malware

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device ...

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device Read article

Install hijacking

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article

Click hijacking

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article

What is Google Analytics 4? GA4 vs. Universal Analytics: A side-by-side comparison and how does it differ from Universal Analytics? 2.part

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article

Newsletter

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

What is Google Analytics 4? GA4 vs. Universal Analytics: A side-by-side comparison and how does it differ from Universal Analytics? 1.part

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics ...

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics Read article

Video ad network – what is it?

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Ads.txt – what it is used for?

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

Churn rate

The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator ...

The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator Read article

Key performance indicators (KPI) – how to define KPIs, examples KPIs and many more

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article

Attribution fraud – what is it and how to detect attribution fraud in your campaign data?

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article

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