Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Podcast - what is it?

Podcast – what is it?

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. ...

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. Read article

Publisher - who or what is it?

Publisher – what is it?

In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines ...

In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines Read article

Affiliate marketing - what is it?

Affiliate marketing – what is it?

Affiliate marketing represents one of the most accessible and scalable ways to generate income online. From complete beginners to experienced entrepreneurs, millions worldwide use this performance-based business model to earn ...

Affiliate marketing represents one of the most accessible and scalable ways to generate income online. From complete beginners to experienced entrepreneurs, millions worldwide use this performance-based business model to earn Read article

Google AI Overviews What They Are, How They Work, and How They’re About to Change SEO and Web Traffic for Everyone

Google AI Overviews (AIO): What They Are, How They Work, and How They’re About to Change SEO and Web Traffic for Everyone

AI Overviews are short, AI-written summaries that now appear at the top of some Google search results. Instead of only showing links to websites, Google uses artificial intelligence to generate ...

AI Overviews are short, AI-written summaries that now appear at the top of some Google search results. Instead of only showing links to websites, Google uses artificial intelligence to generate Read article

AI Overviews (AIO) - what is it?

AI Overviews (AIO) – what is it?

If you work in digital marketing, SEO, publishing, or content creation, you may have come across a new term shaking up the industry: AIO. This abbreviation stands for AI Overviews ...

If you work in digital marketing, SEO, publishing, or content creation, you may have come across a new term shaking up the industry: AIO. This abbreviation stands for AI Overviews Read article

17 Biggest AI Myths and Misconceptions

17 Biggest AI Myths and Misconceptions

In today's world, where artificial intelligence permeates all areas of our lives, numerous myths and misconceptions have emerged around it. Many people succumb to illusions about AI's capabilities and limitations, ...

In today's world, where artificial intelligence permeates all areas of our lives, numerous myths and misconceptions have emerged around it. Many people succumb to illusions about AI's capabilities and limitations, Read article

The Ultimate E-commerce Checklist for E-shops – What to Review Before You Go Live

The Ultimate E-commerce Checklist for E-shops – What to Review Before You Go Live

Launching a new e-commerce store isn't just about uploading products and activating a payment gateway. Behind a well-functioning online store are dozens of minor and major decisions that need to ...

Launching a new e-commerce store isn't just about uploading products and activating a payment gateway. Behind a well-functioning online store are dozens of minor and major decisions that need to Read article

Echo Chambers What They Are and How They Shape What You Believe

Echo Chambers – What They Are and How They Shape What You Believe

An echo chamber forms when a person is mostly surrounded by opinions that match their own. These spaces filter out disagreement, either by design or behavior. The more someone is ...

An echo chamber forms when a person is mostly surrounded by opinions that match their own. These spaces filter out disagreement, either by design or behavior. The more someone is Read article

Business-to-Employee (B2E) - what is meaning of this abbreaviation

Business-to-Employee (B2E) – what is meaning of this abbreaviation?

In today's rapidly evolving business landscape, the relationship between organizations and their workforce has undergone a profound transformation. No longer viewed as mere cogs in a corporate machine, employees have ...

In today's rapidly evolving business landscape, the relationship between organizations and their workforce has undergone a profound transformation. No longer viewed as mere cogs in a corporate machine, employees have Read article

Bookmark - what is it?

Bookmark – what is it?

In our fast-paced digital world, the humble bookmark has become an essential tool that many of us take for granted. Yet this simple feature can transform your online experience from ...

In our fast-paced digital world, the humble bookmark has become an essential tool that many of us take for granted. Yet this simple feature can transform your online experience from Read article

ROI What Is ROI and How It Is Calculated - ROI Formula The Complete Guide to Understanding of Return on Investment

ROI: What Is ROI and How It Is Calculated/ROI Formula? The Complete Guide to Understanding of Return on Investment

Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment. It measures the return (profit or loss) relative to the cost of ...

Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment. It measures the return (profit or loss) relative to the cost of Read article

Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing

Spam Traps – What Are Spam Traps and Why They’re a Hidden Threat to Email Marketing

Spam traps are specially created email addresses designed to identify unsolicited email senders. These sophisticated tools, employed by email service providers and anti-spam filters, help determine who is sending emails ...

Spam traps are specially created email addresses designed to identify unsolicited email senders. These sophisticated tools, employed by email service providers and anti-spam filters, help determine who is sending emails Read article

Crawl anomalies - what is it

Crawl anomalies – what is it?

In an era where digital presence is paramount, the subtle signals that hint at underlying issues within a website’s architecture can be both enlightening and, if ignored, deeply detrimental. Among ...

In an era where digital presence is paramount, the subtle signals that hint at underlying issues within a website’s architecture can be both enlightening and, if ignored, deeply detrimental. Among Read article

Headless CMS - what is it?

Headless CMS – what is it?

Headless CMS, or "headless content management systems," are platforms that manage content without providing tools for its presentation. Instead, they deliver content to other connected systems for further processing, typically ...

Headless CMS, or "headless content management systems," are platforms that manage content without providing tools for its presentation. Instead, they deliver content to other connected systems for further processing, typically Read article

Web Usability How to Create User-Friendly Websites

Web Usability: How to Create User-Friendly Websites

Web usability is one of the key factors that affect the success of websites. It's a set of rules, principles, and recommendations that aim to make it easier for users ...

Web usability is one of the key factors that affect the success of websites. It's a set of rules, principles, and recommendations that aim to make it easier for users Read article

Typography The Art and Science of Type Design

Typography: The Art and Science of Type Design

Typography is an essential aspect of design that influences the readability, accessibility, and aesthetics of written communication. It is a discipline that combines art and science, integrating historical traditions with ...

Typography is an essential aspect of design that influences the readability, accessibility, and aesthetics of written communication. It is a discipline that combines art and science, integrating historical traditions with Read article

Evergreen Content What Is It and Why Does It Matter

Evergreen Content: What Is It and Why Does It Matter?

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In today's fast-paced digital world, getting swept up in the chase for the latest trends and hot topics is easy. But content marketing isn't just about staying up-to-date and responding Read article

404 error pages - what is it and it should look like and how it affects SEO

404 error pages – what is it and it should look like and how it affects SEO?

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Evergreen - what it meansmeaning of the word evergreen

Evergreen – what it means/meaning of the word evergreen

The word "evergreen" has had a fascinating journey from its original botanical meaning to its current widespread use in the digital world. Initially, this English term, composed of "ever" and ...

The word "evergreen" has had a fascinating journey from its original botanical meaning to its current widespread use in the digital world. Initially, this English term, composed of "ever" and Read article

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