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digital advertising

Mobile malware – complex description of cyber criminals techniques

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article

Ads.txt – what it is used for?

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

Ad server – what is it and what are ad servers used for?

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article

App-ads.txt – what is it and what is it used for?

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article

Demand-side platform (DSP) – what is demand-side platform platform and what is it used for?

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

ROAS – what is the return on ad spend and how is it calculated and used in marketing?

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...

ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article

What is social selling the inbound way?

Below is the answer and explanation for what is social selling the inbound way? What is social selling the inbound way? When a salesperson sends a direct message to a new follower with an offer or request ...

Below is the answer and explanation for what is social selling the inbound way? What is social selling the inbound way? When a salesperson sends a direct message to a new follower with an offer or request Read article

What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?

Below is the answer and explanation for what enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? ...

Below is the answer and explanation for what enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? Read article

Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.

Below is the answer and explanation for fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is. Select all that apply. Fill ...

Below is the answer and explanation for fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is. Select all that apply. Fill Read article

What is the difference between Programmatic Guaranteed deals and preferred deals?

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It ...

Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It Read article

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Below is the answer and explanation for taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Taking a business online can involve many different steps. ...

Below is the answer and explanation for taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Taking a business online can involve many different steps. Read article