Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...
Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article →
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...
App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a ...
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a Read article →
Below is the answer and explanation for what is social selling the inbound way? What is social selling the inbound way? When a salesperson sends a direct message to a new follower with an offer or request ...
Below is the answer and explanation for what is social selling the inbound way? What is social selling the inbound way? When a salesperson sends a direct message to a new follower with an offer or request Read article →
Below is the answer and explanation for what enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? ...
Below is the answer and explanation for what enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface? Read article →
Below is the answer and explanation for fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is. Select all that apply. Fill ...
Below is the answer and explanation for fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is. Select all that apply. Fill Read article →
Below is the answer and explanation for what is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. What is a benefit of using digital advertising in conjunction with organic ...
Below is the answer and explanation for what is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. What is a benefit of using digital advertising in conjunction with organic Read article →
Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...
Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article →
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It ...
Below is the answer and explanation for Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It Read article →
Below is the answer and explanation for taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Taking a business online can involve many different steps. ...
Below is the answer and explanation for taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Taking a business online can involve many different steps. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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