Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Below is the answer and explanation for what is the best way to advertise on Instagram? What is the best way to advertise on Instagram? Create ad campaigns in the Facebook ads manager. ✅ Create ads from ...
Below is the answer and explanation for what is the best way to advertise on Instagram? What is the best way to advertise on Instagram? Create ad campaigns in the Facebook ads manager. ✅ Create ads from Read article →
Below is the answer and explanation for why is it important that you set goals when planning your display ad campaigns? Why is it important that you set goals when planning your display ad campaigns? To help ...
Below is the answer and explanation for why is it important that you set goals when planning your display ad campaigns? Why is it important that you set goals when planning your display ad campaigns? To help Read article →
Below is the answer and explanation for which of the following is the most accurate analogy for a display advertising network? Which of the following is the most accurate analogy for a display advertising network? A targeting ...
Below is the answer and explanation for which of the following is the most accurate analogy for a display advertising network? Which of the following is the most accurate analogy for a display advertising network? A targeting Read article →
Below is the answer and explanation for fill in the blank: website analytics can tell you. Fill in the blank: website analytics can tell you. What time of day your website gets the most traffic. ✅ How ...
Below is the answer and explanation for fill in the blank: website analytics can tell you. Fill in the blank: website analytics can tell you. What time of day your website gets the most traffic. ✅ How Read article →
Below is the answer and explanation for which of the following is a common feature of email marketing platforms? Which of the following is a common feature of email marketing platforms? Personalised, custom templates. A free list ...
Below is the answer and explanation for which of the following is a common feature of email marketing platforms? Which of the following is a common feature of email marketing platforms? Personalised, custom templates. A free list Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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