A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General ...
Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General Read article →
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing ...
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing Read article →
Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To ...
Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To Read article →
Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your ...
Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your Read article →
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be ...
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be Read article →
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an ...
Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an Read article →
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, ...
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, Read article →
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations ...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide? What is a valid recommendation that the performance planner can provide? Create alternative versions of best performing ad variations Read article →
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...
Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be Read article →
Below is the answer and explanation for match each auto-bidding strategy to the right campaign goal. Match each auto-bidding strategy to the right campaign goal. These are the auto-bidding strategy to the right campaign goal. Target Impression ...
Below is the answer and explanation for match each auto-bidding strategy to the right campaign goal. Match each auto-bidding strategy to the right campaign goal. These are the auto-bidding strategy to the right campaign goal. Target Impression Read article →
Below is the answer and explanation for the insights tab in reporting shows the view performance against which three goals? The insights tab in reporting shows the view performance against which three goals? Cost per activity (CPA). ...
Below is the answer and explanation for the insights tab in reporting shows the view performance against which three goals? The insights tab in reporting shows the view performance against which three goals? Cost per activity (CPA). Read article →
Below is the answer for Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? for the question Hank wants to use a “Maximize ...
Below is the answer for Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? for the question Hank wants to use a “Maximize Read article →
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. ...
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. Read article →
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this ...
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this Read article →
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, ...
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, Read article →
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with ...
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with Read article →
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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