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From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if ...

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if Read article

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device ...

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device Read article

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics ...

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics Read article

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator ...

The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator Read article

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...

Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...

App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article

And is legit or scam? Did Copytrack send you a warning letter? Have you been warned by Copytrack? Did you get an email or correspondence from them? Are they asking ...

And is legit or scam? Did Copytrack send you a warning letter? Have you been warned by Copytrack? Did you get an email or correspondence from them? Are they asking Read article