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Lately, the term "machine learning" has been on everyone's lips. But what's the real scoop on how it works? In a nutshell, it's all about teaching computers to recognize patterns ...

Lately, the term "machine learning" has been on everyone's lips. But what's the real scoop on how it works? In a nutshell, it's all about teaching computers to recognize patterns Read article

If you can master your time, you can master your life - a simple quote about time management that is very true. Getting better at time management will help you ...

If you can master your time, you can master your life - a simple quote about time management that is very true. Getting better at time management will help you Read article

Is your website's search results flagged with a notice suggesting it might be risky? Unfortunately, this indicates that your site has been added to Google's blacklist. Websites compromised by hacking ...

Is your website's search results flagged with a notice suggesting it might be risky? Unfortunately, this indicates that your site has been added to Google's blacklist. Websites compromised by hacking Read article

Being blacklisted by a search engine is a prevalent issue for websites engaged in malicious internet activities. We have crafted an insightful piece on Google blacklisting, detailing the process of ...

Being blacklisted by a search engine is a prevalent issue for websites engaged in malicious internet activities. We have crafted an insightful piece on Google blacklisting, detailing the process of Read article

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if ...

From the start, the internet was made to let people share information easily. However, over time, some website creators have made it harder to copy information from websites. However, if Read article

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device ...

Mobile malware is bad software made to get into mobile phones and tablets. It can come from ads or apps and does things like steal important information, use your device Read article

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...

Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...

In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics ...

Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics Read article

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital ...

Ads.txt is a crucial tool for web publishers aiming to enhance transparency and combat ad fraud within the realm of programmatic advertising. This file, commonly referred to as "Authorized Digital Read article

The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator ...

The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator Read article

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...

In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...

Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article