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Transparency

Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

Real-time bidding (RTB) – what is real-time bidding and what is it used for?

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...

Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article

Ad exchange – what is ad exchange and what is it used for?

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...

An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article

Comparing Data Privacy Laws and Frameworks: An Examination of GDPR, CCPA, TCF 2.0, CPRA, VCDPA, CPA, CTDPA, and UCPA

Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General ...

Data privacy and personal data protection have emerged as critical issues in today's digital age, with various regulations and frameworks being developed to address them. This article explores the General Read article

According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?

Below is the answer and explanation for according to the training, what are the three primary ways growth-driven design can impact client results versus traditional web design? According to the training, what are the three primary ways ...

Below is the answer and explanation for according to the training, what are the three primary ways growth-driven design can impact client results versus traditional web design? According to the training, what are the three primary ways Read article