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marketers

Understanding The Basics of Always-On Marketing

To begin, we believe there is room for both: seasonal campaigns, as well as establishing activities that are always on and always available when your audience is seeking them. To ...

To begin, we believe there is room for both: seasonal campaigns, as well as establishing activities that are always on and always available when your audience is seeking them. To Read article

Which one of the following is NOT a way that UGC can help marketers?

Below is the answer and explanation for which one of the following is not a way that UGC can help marketers? Which one of the following is not a way that UGC can help marketers? Provide social ...

Below is the answer and explanation for which one of the following is not a way that UGC can help marketers? Which one of the following is not a way that UGC can help marketers? Provide social Read article

What did fashion brand Burberry do to revolutionize how marketers use social media?

Below is the answer and explanation for what did fashion brand Burberry do to revolutionize how marketers use social media? What did fashion brand Burberry do to revolutionize how marketers use social media? Ran a massive Facebook ...

Below is the answer and explanation for what did fashion brand Burberry do to revolutionize how marketers use social media? What did fashion brand Burberry do to revolutionize how marketers use social media? Ran a massive Facebook Read article

If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?

Below is the answer and explanation for if your service-level agreement requires your marketing team to produce more leads than they normally do, what is the first thing you should do? If your service-level agreement requires your ...

Below is the answer and explanation for if your service-level agreement requires your marketing team to produce more leads than they normally do, what is the first thing you should do? If your service-level agreement requires your Read article

According to the training, what are the three primary ways Growth-Driven Design can impact client results versus traditional web design?

Below is the answer and explanation for according to the training, what are the three primary ways growth-driven design can impact client results versus traditional web design? According to the training, what are the three primary ways ...

Below is the answer and explanation for according to the training, what are the three primary ways growth-driven design can impact client results versus traditional web design? According to the training, what are the three primary ways Read article

Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?

Below is the answer and explanation for mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? Mobile advertising is a great tool for marketers, but ...

Below is the answer and explanation for mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what? Mobile advertising is a great tool for marketers, but Read article

What is the difference between Programmatic Guaranteed deals and preferred deals?

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article

What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are the two main objectives of an app marketer? What are the two main objectives of an app marketer? Responding to user feedback. Generating app reviews. Driving app downloads. ...

Below is the answer and explanation for what are the two main objectives of an app marketer? What are the two main objectives of an app marketer? Responding to user feedback. Generating app reviews. Driving app downloads. Read article

Pay Per Lead (PPL)

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article

Pay Per Scale (PPS)

Definition: Pay per sale refers to the online marketing payment paradigm based only on qualifying sales. Information: In a pay per sale contract, the marketer pays for the sales produced through a designated site based on a ...

Definition: Pay per sale refers to the online marketing payment paradigm based only on qualifying sales. Information: In a pay per sale contract, the marketer pays for the sales produced through a designated site based on a Read article

Media Kit

Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist ...

Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist Read article

Interstitial Ads

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article

Run of Network (RON)

Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower ...

Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower Read article

Run of Site (ROS)

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower Read article