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What is an attribution model?

Below is the answer and explanation for what is an attribution model?

What is an attribution model?

  • The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths. ✅
  • A code that gets generated and stored on a website visitor’s computer when they visit your site.
  • An online advertising method in which marketers place ads on search engine results pages (SERPs).
  • The use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices.

Correct answer

The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths. ✅

The above answer is related to HubSpot digital advertising 101 certification exam. You can find all the updated questions and answers related to HubSpot digital advertising 101 certification exam on the “HubSpot digital advertising 101 answers” page.

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Learn more about HubSpot digital advertising 101 certification exam: https://academy.hubspot.com/courses/digital-advertising

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