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Online Advertising Glossary

Web crawler – what is it?

A web crawler (sometimes referred to as a spider) is an Internet bot that automatically scans data throughout the Web to create an index of data. Search engines like Google ...

A web crawler (sometimes referred to as a spider) is an Internet bot that automatically scans data throughout the Web to create an index of data. Search engines like Google Read article

SDK Spoofing – what is it?

With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as ...

With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as Read article

Click injection – what is it?

The sophisticated form of click spamming is known as click injection. There are some android apps that have built-in "install broadcasts" which are used by fraudsters for their own advantage. With ...

The sophisticated form of click spamming is known as click injection. There are some android apps that have built-in "install broadcasts" which are used by fraudsters for their own advantage. With Read article

4G – what is it?

4G technology has become a vital part of our daily lives as it provides a lightning-fast internet connection at any corner of the world. Moreover, it’s playing a huge role in making high-tech mobile devices popular and ...

4G technology has become a vital part of our daily lives as it provides a lightning-fast internet connection at any corner of the world. Moreover, it’s playing a huge role in making high-tech mobile devices popular and Read article

3G – what is it?

What is a 3g network? The 3G family of third-generation cellular data technologies is altogether referred to as 3G. The first-generation cellular data technologies (also known as 1G) were initially implemented in 1982, while the second-generation cellular ...

What is a 3g network? The 3G family of third-generation cellular data technologies is altogether referred to as 3G. The first-generation cellular data technologies (also known as 1G) were initially implemented in 1982, while the second-generation cellular Read article

Pay Per Lead (PPL)

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article

Pay Per Click (PPC)

Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on ...

Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on Read article

Podcast

Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led ...

Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led Read article

Permission Marketing

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the Read article

PayPal

Definition: PayPal refers to an online remittance service that permits customers to purchase commodities and accept payments through a user-defined email address. Information: PayPal assists as a de facto middle agent in online monetary transactions. It strives ...

Definition: PayPal refers to an online remittance service that permits customers to purchase commodities and accept payments through a user-defined email address. Information: PayPal assists as a de facto middle agent in online monetary transactions. It strives Read article