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Online Advertising Glossary

DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection. It is also one of the most ...

DMARC, short for Domain-based Message Authentication, Reporting and Conformance, is one of the most important technical concepts in email deliverability and domain protection. It is also one of the most Read article

A TXT record is a DNS record used to store text-based information for a domain or subdomain. At first sight, that can sound vague, but in practice TXT records are ...

A TXT record is a DNS record used to store text-based information for a domain or subdomain. At first sight, that can sound vague, but in practice TXT records are Read article

DNS, short for Domain Name System, is one of the core systems that makes the internet usable in everyday life. Its main role is to translate human-readable domain names into ...

DNS, short for Domain Name System, is one of the core systems that makes the internet usable in everyday life. Its main role is to translate human-readable domain names into Read article

An A record is a DNS record that translates a domain or hostname into a specific IPv4 address. This is what allows the internet to determine which server it should ...

An A record is a DNS record that translates a domain or hostname into a specific IPv4 address. This is what allows the internet to determine which server it should Read article

An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object. In technical ...

An alias is an alternative or substitute name that does not point to its own separate destination, but instead refers to an already existing name, address or object. In technical Read article

Why DNS updates usually take hours rather than minutes? A DNS change does not work in a way that becomes visible across the whole internet immediately after you save it. ...

Why DNS updates usually take hours rather than minutes? A DNS change does not work in a way that becomes visible across the whole internet immediately after you save it. Read article

An MX record, short for Mail Exchange record, is a DNS record that tells the internet which mail server should receive email for a specific domain. That is how a ...

An MX record, short for Mail Exchange record, is a DNS record that tells the internet which mail server should receive email for a specific domain. That is how a Read article

A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name ...

A hostname is a specific name used to identify a host, server, device or service in a network. In the internet and DNS context, it usually means a domain name Read article

Companies have always talked about loyalty and repeat customers. What has changed in recent years is how precisely they now try to put a number on those relationships. Across investor ...

Companies have always talked about loyalty and repeat customers. What has changed in recent years is how precisely they now try to put a number on those relationships. Across investor Read article

CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another ...

CNAME, short for Canonical Name record, is a DNS record that does not create its own final destination, but instead says that one hostname is simply an alias of another Read article