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Online Advertising Glossary

A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, ...

A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, Read article

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which ...

In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which Read article

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...

Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article

In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of ...

In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of Read article

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article

Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or ...

Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or Read article

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and ...

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and Read article

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and ...

Video Completion Rate (VCR) represents the percentage of people who watch your video ads to their completion. Making videos can be tricky. People make them hoping others will watch and Read article

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their ...

The view-through rate (VTR) represents what percent of viewers see the whole video ad to the end. This helps marketers know if their ad is working well and track their Read article