Online Advertising Glossary

Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post. In practice, this usually means letters, postcards, ...

Direct mail is a form of direct marketing in which a business sends physical promotional material straight to a selected recipient by post. In practice, this usually means letters, postcards, Read article →

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system ...

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system Read article →

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In ...

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In Read article →

An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address. It works in a similar way to an A record for IPv4, ...

An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address. It works in a similar way to an A record for IPv4, Read article →

Nameservers are the servers that answer DNS queries about which records apply to a specific domain. They help the internet determine which IP address a domain should point to, where ...

Nameservers are the servers that answer DNS queries about which records apply to a specific domain. They help the internet determine which IP address a domain should point to, where Read article →

An IP address is the numeric address of a device, server or other network endpoint. It is the technical identifier the internet uses to decide where a request should really ...

An IP address is the numeric address of a device, server or other network endpoint. It is the technical identifier the internet uses to decide where a request should really Read article →

DKIM, short for DomainKeys Identified Mail, is an email authentication method that adds a digital signature to outgoing email. That signature allows the receiving server to check whether the message ...

DKIM, short for DomainKeys Identified Mail, is an email authentication method that adds a digital signature to outgoing email. That signature allows the receiving server to check whether the message Read article →

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - ...

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - Read article →

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling ...

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling Read article →

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven ...

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven Read article →