The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator ...
The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator Read article →
In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...
In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article →
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed ...
Have you ever wondered how some mobile apps seem to magically get credited with installs they didn't earn? It's called "attribution fraud". What is attribution fraud? Imagine you just installed Read article →
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article →
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article →
App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a ...
App-ads.txt is a text file incorporated into developer websites by app developers and publishers. Its purpose is to enumerate the vendors authorized to sell their inventory. App-ads.txt serves as a Read article →
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad ...
Ad mediation streamlines the handling of numerous ad networks via a singular SDK, aiding publishers in enhancing CPMs, fill rates, and overall efficiency. What is ad mediation - understanding ad Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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