In today's digital age, it has become increasingly important for organizations to prioritize their users' privacy and data protection. With the introduction of GDPR and other privacy regulations, businesses must ...
In today's digital age, it has become increasingly important for organizations to prioritize their users' privacy and data protection. With the introduction of GDPR and other privacy regulations, businesses must Read article →
In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I ...
In this article, I will try to explain very simply what Consent Mode V2 is all about. At the beginning will answer the most common question from the clients I Read article →
A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...
A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article →
In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its ...
In the first part of our exploration and tour of the past, we dived into the fascinating journey of Urchin, tracing its evolution from a pioneering analytics tool to its Read article →
Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics ...
Universal Analytics has already seen its sunset in July 2023, paving the way for its successor, Google Analytics 4 (GA4). Since becoming the standard for new properties on Google Analytics Read article →
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article →
If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie ...
If your website uses Google Tag Manager (GTM), deploying Cookiebot can be done easily by following these step-by-step instructions. This guide will walk you through how to implement the cookie Read article →
Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing ...
Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing Read article →
One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter ...
One question I'm often asked is, "Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?" In other words, people want to know if a filter Read article →
How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated ...
How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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