A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 ...
Google Analytics 4 (GA4), previously known as App + Web properties, is the latest upgrade to Google's renowned web analytics service. Often heralded as the "analytics of the future," GA4 Read article →
No website can manage without a CMS these days, but how should you choose the right one? What questions should be asked? What should you watch out for and what ...
No website can manage without a CMS these days, but how should you choose the right one? What questions should be asked? What should you watch out for and what Read article →
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. ...
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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