Advertiser

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants ...

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants Read article

If an advertiser chooses to run ads in image formats, Google will:

Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google ...

Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google Read article

For an advertiser focused on branding, what are the key success metrics?

Below is the answer ad explanation for an advertiser focused on branding, what are the key success metrics? An advertiser focused on branding, what are the key success metrics? Conversion rate Clicks and Impressions Cost-per-conversion Reach and ...

Below is the answer ad explanation for an advertiser focused on branding, what are the key success metrics? An advertiser focused on branding, what are the key success metrics? Conversion rate Clicks and Impressions Cost-per-conversion Reach and Read article

Dynamic remarketing lets an advertiser

Below is the answer and explanation for Dynamic remarketing lets an advertiser Dynamic remarketing lets an advertiser Show prior visitors to his site ads that are based on products or services they saw on the site. ✅ ...

Below is the answer and explanation for Dynamic remarketing lets an advertiser Dynamic remarketing lets an advertiser Show prior visitors to his site ads that are based on products or services they saw on the site. ✅ Read article

Which bidding option is best suited for an advertiser focused on branding goals?

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals? Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) ...

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals? Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Read article

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

Below is the answer and explanation an advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. An advertiser notices that a display campaign is receiving ...

Below is the answer and explanation an advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. An advertiser notices that a display campaign is receiving Read article

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using ...

Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using Read article

Why should an advertiser consider using responsive display ads

Below is the answer and explanatin for an advertiser should consider using responsive display ads because this type of ads are created automatically from your images, videos, headlines, logos, and descriptions. Why should an advertiser consider using ...

Below is the answer and explanatin for an advertiser should consider using responsive display ads because this type of ads are created automatically from your images, videos, headlines, logos, and descriptions. Why should an advertiser consider using Read article

Which factors should an advertiser consider when deciding on a bidding strategy?

Below is the answer and explanation for which factors should an advertiser consider when deciding on a bidding strategy? Which factors should an advertiser consider when deciding on a bidding strategy? Customer search history, competition, and conversions ...

Below is the answer and explanation for which factors should an advertiser consider when deciding on a bidding strategy? Which factors should an advertiser consider when deciding on a bidding strategy? Customer search history, competition, and conversions Read article

Media Kit

Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist ...

Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist Read article

Guerilla Marketing

Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. ...

Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. Read article

Google Instant Search

Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait ...

Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait Read article

Above The Fold

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article

Run of Site (ROS)

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower Read article

Website Usability

Definition: Usability refers to the level of comfort through which visitants can use a Website. Information: The usability of a website is not about the functionality of a site only; but how swiftly and comfortably individuals can ...

Definition: Usability refers to the level of comfort through which visitants can use a Website. Information: The usability of a website is not about the functionality of a site only; but how swiftly and comfortably individuals can Read article

Surround Session

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article

Sponsorship

Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising ...

Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising Read article