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importance

Attribution window

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article

CTR – what is click through rate and how is it calculated?

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...

Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article