The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for which ad types are available on social media platforms? Select all that apply. Which ad types are available on social media platforms? Select all that apply. Lead ads. ✅ Message ...
Below is the answer and explanation for which ad types are available on social media platforms? Select all that apply. Which ad types are available on social media platforms? Select all that apply. Lead ads. ✅ Message Read article →
Below is the answer and explanation for what are the benefits of using social media when looking to advertise your business locally? What are the benefits of using social media when looking to advertise your business locally? ...
Below is the answer and explanation for what are the benefits of using social media when looking to advertise your business locally? What are the benefits of using social media when looking to advertise your business locally? Read article →
Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network ...
Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network Read article →
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type ...
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type Read article →
Below is the answer and explanation for how are rich media ads different from other ad formats? How are rich media ads different from other ad formats? They are displayed on the search network. They are a ...
Below is the answer and explanation for how are rich media ads different from other ad formats? How are rich media ads different from other ad formats? They are displayed on the search network. They are a Read article →
Below is the answer and explanation for what data is provided in video verification? What data is provided in video verification? Information about ads that served on the same page. Video player size and viewability. ✅ Asset ...
Below is the answer and explanation for what data is provided in video verification? What data is provided in video verification? Information about ads that served on the same page. Video player size and viewability. ✅ Asset Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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