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CTR

Good Quality Score: Why Should You Care About It and How to Improve It

Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...

Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article

What is the primary metric for determining a winning ad?

Below is the answer and explanation for what is the primary metric for determining a winning ad? What is the primary metric for determining a winning ad? Clicks. Lowest cost per click. CTR. ✅ Ad position. Correct ...

Below is the answer and explanation for what is the primary metric for determining a winning ad? What is the primary metric for determining a winning ad? Clicks. Lowest cost per click. CTR. ✅ Ad position. Correct Read article

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to ...

Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to Read article

eCPM (Effective Cost Per Mille)

Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such ...

Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such Read article

CPC (Cost Per Click)

Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based ...

Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based Read article

Clickthrough

Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...

Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly Read article

Clickthrough Rate (CTR)

Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...

Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article

Banner Ad

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can ...

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can Read article