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Private marketplace (PMP) – what is private marketplace and what is PMP used for?

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

What is the difference between CPM (cost per mile) and CPT (cost per thousand) metrics?

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...

CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article

What elements should text links consist of to ensure the best possible SEO performance?

Below is the answer and explanation for what elements should text links consist of to ensure the best possible SEO performance? What elements should text links consist of to ensure the best possible SEO performance? Anchor text, ...

Below is the answer and explanation for what elements should text links consist of to ensure the best possible SEO performance? What elements should text links consist of to ensure the best possible SEO performance? Anchor text, Read article