A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Not entirely certain about what defines a competent copywriter? You're not alone, given that the concept of copywriting frequently causes confusion. Often juxtaposed with content writing, many people mistakenly use ...
Not entirely certain about what defines a competent copywriter? You're not alone, given that the concept of copywriting frequently causes confusion. Often juxtaposed with content writing, many people mistakenly use Read article →
The internet is a huge place and is filled with all of the world's information that anyone can access from anywhere. “ In 2021, the number of internet users worldwide ...
The internet is a huge place and is filled with all of the world's information that anyone can access from anywhere. “ In 2021, the number of internet users worldwide Read article →
Below is the answer and explanation for one month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What ...
Below is the answer and explanation for one month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What Read article →
Below is the answer and explanation for fill in the blank: you had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on ...
Below is the answer and explanation for fill in the blank: you had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on Read article →
Below is the answer and explanation for what is a conversational growth strategy? What is a conversational growth strategy? The long-term planning, creation, and management of your content marketing efforts. The delivery of the right message to ...
Below is the answer and explanation for what is a conversational growth strategy? What is a conversational growth strategy? The long-term planning, creation, and management of your content marketing efforts. The delivery of the right message to Read article →
Below is the answer and explanation for which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Which of the following ...
Below is the answer and explanation for which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Which of the following Read article →
Below is the answer and explanation for which of the following is a core benefit that content marketing can bring to a business’s online presence? Which of the following is a core benefit that content marketing can ...
Below is the answer and explanation for which of the following is a core benefit that content marketing can bring to a business’s online presence? Which of the following is a core benefit that content marketing can Read article →
Below is the answer and explanation for when designing content as part of your content marketing strategy, what does the ‘think’ stage represent in the ‘see, think, do, care’ framework? When designing content as part of your ...
Below is the answer and explanation for when designing content as part of your content marketing strategy, what does the ‘think’ stage represent in the ‘see, think, do, care’ framework? When designing content as part of your Read article →
Below is the answer and explanation for which best describes the content marketing and inbound marketing relationship? Which best describes the content marketing and inbound marketing relationship? A great content marketer doesn’t need to do inbound marketing. ...
Below is the answer and explanation for which best describes the content marketing and inbound marketing relationship? Which best describes the content marketing and inbound marketing relationship? A great content marketer doesn’t need to do inbound marketing. Read article →
Below is the answer and explanation for all of the following are content marketing practices except: All of the following are content marketing practices except: Email copy. Technical SEO. ✅ Social media posts. Blogging. Correct answer Technical ...
Below is the answer and explanation for all of the following are content marketing practices except: All of the following are content marketing practices except: Email copy. Technical SEO. ✅ Social media posts. Blogging. Correct answer Technical Read article →
Below is the answer and explanation for true or false? content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms. True or false? content marketing is a relatively ...
Below is the answer and explanation for true or false? content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms. True or false? content marketing is a relatively Read article →
Below is the answer and explanation for which of the following is an accurate definition of what a content marketing campaign involves? Which of the following is an accurate definition of what a content marketing campaign involves? ...
Below is the answer and explanation for which of the following is an accurate definition of what a content marketing campaign involves? Which of the following is an accurate definition of what a content marketing campaign involves? Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…