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One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

Below is the answer and explanation for one month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

  • You present an updated campaign content plan to reach your set smart  goals, based off of the first month’s data.
  • You present updated smart goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data. ✅
  • You hold back on reporting the progress on that particular smart goal for the campaign, in hopes of things picking up.
  • You propose staying the course on the current smart goals and planned content marketing activities, noting that one month of data is not enough to justify changing your smart goal.

Correct answer

You present updated smart goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data. ✅

The above answer is related to HubSpot content marketing certification. You can find all the updated questions and answers related to HubSpot content marketing certification exam on the “content marketing certification answers” page.

If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot content marketing certification exam: https://academy.hubspot.com/courses/content-marketing

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