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data analytics

Marketing ROI – what is the (marketing) return on investment and how is ROI and MROI calculated?

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...

ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article

Exploring the World of Data: Key Facts Everyone Must Know

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and ...

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and Read article