About Me

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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About Michal Krčmář

My passion for marketing started in my early age. When I was young I loved reading books – I honestly in that time I have read every single peace of paperwork I found :-). And was fascinated by the psychology (topics like how to influence and motivate people and work with your own mind in positive way) and it end up with reading clever marketing books during my high-school studies in 2005. I also was very passionate writer, so it wasn’t a big surprise for anyone that I became a copywriter long time ago (during my university studies in 2006). In 2008 I started my own personal blog (Krcmic.cz) which become quite popular in the Czech Republic (330 000 users visited my blog in last year and the numbers are still growing). And started with online magazine Objevit.cz.

Because a lot of my clients very often demanded, besides quality texts also the consulting in the digital area or execution of specific online marketing activities and started learning digital marketing as well. I started with PPC, delivered social media and email campaigns for small or mid-size business, later I started with web analytics jobs for corporate clients (Google Analytics, Adobe Analytics), UX and website development and…. thats how I tried almost every area of digital marketing on my own.

In my previous contracts I was responsible for content marketing, SEO, digital marketing “stuff” and website development. My previous working experience include big names like Alza, Moneta, O2Media, T-Mobile, Telefonica O2, Accenture, Socialbakers and many other smaller brands (this list is probably what you were looking for – my previous experience :-)). I was helped with start of several new companies and dozen client projects from scratch. Since 2012, I have started my own business (as I felt I have enough experience to do it so).

I founded the digital agency Onlineandweb.com and e-commerce project Vodatest.cz. With one of my clients, we started housing cryptocurrency machines (Minerhousing.cz). I also provide consultations services for several nonprofits projects and organisations. In my free time, I train and educate online marketers (I do trainings mainly for big corporate organisations). Sometimes I even write something on my blog or prepare content for new client’s websites (as writing is still one of my biggest assets :-)). In last couple of years I am trying manage these things rather then doing them directly, but when it is needed – I am still ready put my hands to the plough.

That’s my long story short.

Click here to see my Resume


Here you can find "briefly" summarized my career path. For more details I recommend to visit my LinkedIn profile (which will be probably contain the latest updated information).


Aug 2020 - present


E-commerce Director

Covering all marketing activities for Czech, EU and US market with one humble goal – we would like to build one of the most famous fashion brands from the Czech Republic / Czechia 🙂

Feb 2019 - Nov 2020


Content Director

  • Strategy, vision definition and operations management of whole content department.
  • Managed digital budgets for all content for 200 000+ products (product descriptions and parameters, photos, other visual content) of Alza.cz and all his language mutations (forecasts, revenue and costs monitoring).
  • Staffing and managing a internal team of over 35 regular employees and external team of industry-leading contributing experts (300+ people) and hiring of multinational content expansion team.
  • Timely handling of newly launched segments for language version of Alza eshop.
  • Identifying digital requirements and execution of agreed digital solutions.
  • Identifying areas for improvement and their execution (CRO, UX, sales etc.).
  • Working closely with sales and marketing teams to ensure traffic and revenue targets are met and exceeded year-on-year.

Nov 2017 - present



With 2 of my colleagues we started to provide housing for cryptocurrency mining machines. Our data centers are built from the ground up to meet the specific power and cooling needs for mining. We also provide crypto mining machines maintenance services including the transport to the service center and their transport back.

Nov 2017 - present



I have setup my own company focused on providing water analyses all over the Czech Republic region for B2B and B2C sector. In first year we had 2 000 000 CZK year after 10 000 000 CZK turnaround and we reached 10 000 orders.

Jan 2017 - Feb 2019


Consultant - Web Analytics

At the beginning of the year 2017 I signed the deal with client from banking sector – MONETA Money Bank where I was mainly responsible for:

  • Setup web analytics tools and procedures for precise marketing data collection (PPC, SEO, SMS, mobile app, other internal sources, internal database systems and internal CRM).
  • Adobe Analytics implementation (via Dynamic Tag Manager / Adobe Launch Manager), Google Analytics maintanance across all company websites and mobile app.
  • Setup and support in conversion optimisation by creating user segments, providing optimal business benefit through actionable insights and identify areas in which we can optimize sales and revenue performance.
  • Develop optimization strategies and test plans for deployment on client websites to support the increase in RPV and revenue. Oversee all test plan activities (collect data, hypotheses, wireframes, test variations, wireframes).
  • Integrate various data systems (HotJar, Visual Website Optimize, Google Optimize, Survicate) to make sure data can be used to provide insights on ROI in different marketing channels and attribution model can be built on it.

Apr 2016 - Apr 2017


Digital Manager / Senior UX Consultant / Web Analyst

I signed deal with the global digital agency Lundegaard specializing in that time mainly in UX and web development. it was a mixed role (UX, web analytics, copy, online marketing).

My key responsibilities were:

  • Implementation of web analytical tools (Universal Analytics, Adobe Analytics / Omniture, Hotjar, Visual Website Optimizer etc.).
  • Analysing on-line visitors & providing lead generation strategies based on data.
  • Leading UX projects (UX Architecture and Design) to ensure that stakeholders, business owners successfully reach their goals and KPIs.
  • Staying on trend with digital culture and innovation to ensure that the agency is capitalising on the best for its clients.
  • Web audit in context of conversion lost opportunities and providing recommendations for clients business.

I have met great people (really great personalities) and this friendship lasts to this day.

Feb 2015 - Apr 2016


Digital Marketing Manager

Managing the workflow of all content creation and updates of the web content. Managing social media presence. Working with core stakeholders, identifying content needs that maximize search opportunities and driving relevant web traffic. Launching email campaigns (MailChimp) and participating on the online and offline events. Evaluating of the impact of all digital actions. Participating in the redesign of Profinit.eu.

Apr 2014 - Nov 2014


Digital Analytics Specialist

Scope of work:

  • Developing reports in a web analytics tools (Google Analytics, Universal Analytics and Webtrends).
  • Responsible for reporting and analysis in order to optimize online behavior and according to these hypothesis -> develop insights and recommendations for improving digital experience and existing digital analytics implementations.
  • Creating dashboards and reports to support measurement processes for digital products.
    Troubleshoots analytics issues.
  • Creating custom reports measuring the effectiveness of digital marketing efforts.

Major projects:

  • Migration of all accounts from Webtrends analytics platform to Universal Analytics.
  • Online streaming for Tech Summit (1 000 online attendees).

Dec 2012 - present


Lecturer of Digital Marketing

I started providing the lectures and trainings for public and B2B sector. I also organized my own e-learning course and weekly offline courses. I also in the past prepared and launched initial training program aimed at individuals who want to become professional writers and marketers in digital marketing. I am still trying to share my knowledge with others as sharing is caring and I love it.

Jun 2012 - Apr 2014


Senior Digital Marketing Specialist (SEO)

Website analysis, SEO and content recommendations for marketing team. Helping marketers understand their audience. Technical, internet and media support.

For the most of the time I was working with Google Analytics, for Socialbakers I lead the implementation of Google Analytics, Universal Analytics, Google Tag Manager, defining KPI’s, reporting, defining goals, events, mobile app tracking, web analysing etc.

Achievements: I helped Socialbakers to reach 5 times more visitors via organic search.

Jan 2010 - present



Managing of all online activities (web development, UX, SEO, PPC, social media, content marketing of Czech-American digital agency in Europe (biggest clients: O2, 3M, Moneta Money Bank, CEZ, Accenture). I have set up all procedures for our Czech digital marketing team (25 people).

  • Managing website development and wireframe creation / creative ideas and strategy + execution.
  • Managing and coordinating PPC campaigns (Google Adwords, Sklik, Facebook) – monthly budget +/- 45 000 USD.
  • Creating and managing social media campaigns and social media specialists.
  • Managing contractors and external team of developers.
  • Ensuring that the project stays within the allocated budget.
  •  Search and implement new methods of lead generation through different mediums for client campaigns.
  • Creating monthly clients reports and regular best practice recommendations
  • Domains : Airline & Aviation, IT&Software, Telco, Finance, Travel & Tourism, Cargo & Logistics, Retail, Startup.

Jan 2008 - present


Freelancer copywriter & online marketer

I started working as an independent commercially-focused copywriter, online marketing consultant and manager. Couple years later I setup my first blog (around 2011), which became quite popular in the Czech Republic (330 000 – 550 000 users visit my site annually).

From this site evolved later the English version of my portfolio – Krcmic.com. 🙂

Education & Courses

Jan 2019 - present


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Sep 2008 - Sep 2019


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Apr 2004 - Sep 2019


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Why to hire me?

Why you should work with me?


projects delivered

for Czech and foreign clients.


years experience

in digital business.


positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

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