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Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Below is the answer and explanation for every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

  • To allow the Google ads system to anticipate what content is present on the landing page.
  • To give users more options over which landing page they want to navigate to.
  • To match an appropriate landing page with the search term that triggered the ad.
  • To give users an idea of the content they’ll see upon clicking the ad. ✅

Correct answer

To give users an idea of the content they’ll see upon clicking the ad. ✅

Explanation

Two optional path fields can be added to your display URL. Each field can hold up to 15 characters. This feature gives users an idea of the content they’ll see upon clicking your ad. If your final URL is www.example.com/store/us/new mountain bikes, you might want your path text to be “mountain-Bikes” so your ad’s display URL would be www.example.com/Mountain-Bikes.

Given above is the answer and explanation for the question every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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