Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do Read article →
Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be ...
Below is the answer and explanation for Sam’s new to Google search ads and worries he may not have the skills or time to run a successful ad campaign. Which two dynamic search ads features will be Read article →
Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to ...
Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? You’re trying to Read article →
Below s the answer and explanation for Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. ...
Below s the answer and explanation for Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. Read article →
Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize conversions. Maximize clicks. ...
Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose? When visibility is the campaign goal, which bidding strategy should an advertiser choose? Maximize conversions. Maximize clicks. Read article →
Below is the answer and explanation for Yan wants to attract customers specifically searching on Google for time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using dynamic search ads, and knows Yan will need to ...
Below is the answer and explanation for Yan wants to attract customers specifically searching on Google for time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using dynamic search ads, and knows Yan will need to Read article →
Below is the answer and explanation for Wendy is setting up a customer match strategy to reach a list of prospective customers. What must she provide? Wendy is setting up a customer match strategy to reach a ...
Below is the answer and explanation for Wendy is setting up a customer match strategy to reach a list of prospective customers. What must she provide? Wendy is setting up a customer match strategy to reach a Read article →
Below is the answer and explanation for which user type would the Google ads system closely match as an affinity audience? Which user type would the Google ads system closely match as an affinity audience? A parent ...
Below is the answer and explanation for which user type would the Google ads system closely match as an affinity audience? Which user type would the Google ads system closely match as an affinity audience? A parent Read article →
Below is the answer and explanation for what two ad extension types can also be served as automated ad extensions? What two ad extension types can also be served as automated ad extensions? Location extension. Promotion extension. ...
Below is the answer and explanation for what two ad extension types can also be served as automated ad extensions? What two ad extension types can also be served as automated ad extensions? Location extension. Promotion extension. Read article →
Below is the answer and explanation for with similar audiences, which Google product is included when finding new people with similar profiles? With similar audiences, which Google product is included when finding new people with similar profiles? ...
Below is the answer and explanation for with similar audiences, which Google product is included when finding new people with similar profiles? With similar audiences, which Google product is included when finding new people with similar profiles? Read article →
Below s the answer and explanation for Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google search campaign provide Jennifer? ...
Below s the answer and explanation for Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google search campaign provide Jennifer? Read article →
Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? ...
Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? Read article →
Below is the answer and explanation for what’s the primary benefit of using structured snippet extensions in your ads? What’s the primary benefit of using structured snippet extensions in your ads? Lets you show your business address, ...
Below is the answer and explanation for what’s the primary benefit of using structured snippet extensions in your ads? What’s the primary benefit of using structured snippet extensions in your ads? Lets you show your business address, Read article →
Below is the answer and explanation for Jim has created a Google search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for ...
Below is the answer and explanation for Jim has created a Google search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for Read article →
Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of her Google ...
Below is the answer and explanation for Trina is using automated bidding as part of her Google ads search bidding strategy. Why might she prefer automated bidding? Trina is using automated bidding as part of her Google Read article →
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding ...
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for what does adding call out extensions to your Google search ads enable you to do? What does adding call out extensions to your Google search ads enable you to do? ...
Below is the answer and explanation for what does adding call out extensions to your Google search ads enable you to do? What does adding call out extensions to your Google search ads enable you to do? Read article →
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his ...
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his Read article →
Below is the answer and explanation for what are two ways dynamic search ads brings value to an advertising campaign? What are two ways dynamic search ads brings value to an advertising campaign? It promotes advertising on ...
Below is the answer and explanation for what are two ways dynamic search ads brings value to an advertising campaign? What are two ways dynamic search ads brings value to an advertising campaign? It promotes advertising on Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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