While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?

While managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?

  • Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding. ✅

Correct answer

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding. ✅

Explanation

While managing a successful Google ads campaign, you should choose automated bidding. Setting the appropriate bid is a complex but essential challenge.

Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.

Given above is the answer and explanation for the question while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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