Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...
Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article →
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do ...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do Read article →
Below is the answer and explanation for choose all that apply. What data can you gather about your website from Google search console? Choose all that apply. What data can you gather about your website from Google ...
Below is the answer and explanation for choose all that apply. What data can you gather about your website from Google search console? Choose all that apply. What data can you gather about your website from Google Read article →
Below is the answer and explanation for Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and ...
Below is the answer and explanation for Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and Read article →
Below is the answer and explanation for Chris is a marketing manager at the pet box, which offers subscription boxes for pet owners. Chris wants to increase traffic to the pet box’s main product page. Right now ...
Below is the answer and explanation for Chris is a marketing manager at the pet box, which offers subscription boxes for pet owners. Chris wants to increase traffic to the pet box’s main product page. Right now Read article →
Below is the answer and explanation for if you track nothing else for SEO, make sure you track. If you track nothing else for SEO, make sure you track. Organic traffic. ✅ Clickthrough rate. Conversion rate. Impressions. ...
Below is the answer and explanation for if you track nothing else for SEO, make sure you track. If you track nothing else for SEO, make sure you track. Organic traffic. ✅ Clickthrough rate. Conversion rate. Impressions. Read article →
Below is the answer and explanation for an advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review: ...
Below is the answer and explanation for an advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review: Read article →
Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up ...
Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up Read article →
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of ...
Below is the answer and explanation for how would you determine the clickthrough rate (CTR) for a client’s search ads? How would you determine the clickthrough rate (CTR) for a client’s search ads? Evaluate the number of Read article →
Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often ...
Below is the answer and explanation for which statement about ad extensions isn’t true? Which statement about ad extensions isn’t true? They show additional information about a business. They tend to improve an ad’s visibility. They often Read article →
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position ...
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position Read article →
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows ...
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows Read article →
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly Read article →
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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