campaigns

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants ...

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up ...

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

Below is the answer and explanation for which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ...

Cost-per-thousand impressions (CPM) bidding is only available for:

Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for: Cost-per-thousand impressions (CPM) bidding is only available for: Accounts that are using prepay billing Campaigns that target the Google Display Network ✅ ...

How can Performance Planner serve your business?

Below is the answer and explanation for how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing By determining which of ...

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

Below is the answer for Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? For ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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