Harold is planning to use high-quality, high-resolution photos for a Google Display campaign and intends to use responsive display ads. In which scenario is a Google best practice correctly applied? Harold appropriately adds trademark and copyright symbols ...
Harold is planning to use high-quality, high-resolution photos for a Google Display campaign and intends to use responsive display ads. In which scenario is a Google best practice correctly applied? Harold appropriately adds trademark and copyright symbols Read article →
Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen? A certain channel received a small share of ...
Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen? A certain channel received a small share of Read article →
Brenda created a Google Ads campaign last month to increase sales and leads for her online store using multiple ad channels. She feels that her Display ads are probably influencing the other ad channels and wants to ...
Brenda created a Google Ads campaign last month to increase sales and leads for her online store using multiple ad channels. She feels that her Display ads are probably influencing the other ad channels and wants to Read article →
Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign? People that have expressed a previous intent to purchase ...
Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign? People that have expressed a previous intent to purchase Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...
Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article →
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an ...
An ad exchange refers to a digital platform or marketplace where the buying and selling of advertising inventory take place. What is an ad exchange? An ad exchange is an Read article →
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are ...
AMP, the accelerated mobile page, is a framework developed by Google that aims to improve the loading speed and enhance the overall user experience of web pages. What exactly are Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for which form of targeting would you use to display ads to people who have previously visited your website? Which form of targeting would you use to display ads to people ...
Below is the answer and explanation for which form of targeting would you use to display ads to people who have previously visited your website? Which form of targeting would you use to display ads to people Read article →
Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of ...
Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of Read article →
Below is the answer and explanation for when making video content for your display ads, what is most important to ensure? When making video content for your display ads, what is most important to ensure? Videos are ...
Below is the answer and explanation for when making video content for your display ads, what is most important to ensure? When making video content for your display ads, what is most important to ensure? Videos are Read article →
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is ...
Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is Read article →
Below is the answer an explanation for which display ad format runs in both native and non-native inventory? Which display ad format runs in both native and non-native inventory? AMPHTML ads Uploaded ads Image ads Responsive display ...
Below is the answer an explanation for which display ad format runs in both native and non-native inventory? Which display ad format runs in both native and non-native inventory? AMPHTML ads Uploaded ads Image ads Responsive display Read article →
Below is the answer and explanation for which statement is true about responsive display ads? Which statement is true about responsive display ads? The ads can meet exact branding requirements. They offer the advertiser more creative control ...
Below is the answer and explanation for which statement is true about responsive display ads? Which statement is true about responsive display ads? The ads can meet exact branding requirements. They offer the advertiser more creative control Read article →
Below is the answer and explanation for Susan doesn’t have time to create display ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order ...
Below is the answer and explanation for Susan doesn’t have time to create display ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…