Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with ...
Ad networks serve as intermediaries connecting advertisers with publishers or websites that offer valuable ad impressions. Their primary role is to gather ad inventory from publishers and align it with Read article →
In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook ...
In the contemporary digital era, application developers and marketers are always on the lookout for ways to optimize user engagement. One of the potent tools they've gravitated towards is Facebook Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of ...
ROI, short for return on investment, is a widely used metric in business to assess the effectiveness of investments in generating revenue. At its core, ROI measures the ratio of Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a ...
Google has just announced one of the most significant changes in a long time. They have shifted from their last non-direct click import from GA4 to Google Ads to a Read article →
Below is the answer and explanation for A/B testing (split testing) is the process of: A/B testing (split testing) is the process of: Collecting data and user insights on the performance of online advertising campaigns. Running marketing ...
Below is the answer and explanation for A/B testing (split testing) is the process of: A/B testing (split testing) is the process of: Collecting data and user insights on the performance of online advertising campaigns. Running marketing Read article →
Below is the answer and explanation for select all that apply. The problem with early online advertising was that ads were: Select all that apply. The problem with early online advertising was that ads were: Not targeted. ...
Below is the answer and explanation for select all that apply. The problem with early online advertising was that ads were: Select all that apply. The problem with early online advertising was that ads were: Not targeted. Read article →
Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising ...
Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising Read article →
Below is the answer and explanation for your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Your client ...
Below is the answer and explanation for your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Your client Read article →
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner ...
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner Read article →
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article →
Definition: A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner. Information: Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths ...
Definition: A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner. Information: Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…