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Skyscraper Ads

Definition:

A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner.

Information:

Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths usually extend from 120 to 160 pixels). For a prolonged period, traders and purchasers did not follow any regulated sizes due to the absence of guidelines. This development made the skyscraper ads a forte of huge, well-branded websites that trade customized advertising packages.

IAB then declared model measurements for skyscraper ads.

A regular skyscraper measures 120×600, while a broad skyscraper sizes 160×600. With such regulations implemented, skyscraper ads became mainstream at advertising networks.

Skyscraper banner is another term for Skyscraper ad, though a few instances imitate a banner’s appearance by utilizing a blend of ad buttons and text.

More Helpful Articles:

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary

 

 

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