Online Advertising Glossary

Banner Ad

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can easily secure placements

Advertising Network

Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for media buyers to

Ad Blocking

Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a relatively small percentage