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Good Quality Score: Why Should You Care About It and How to Improve It

Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score ...

Depending on the type of term you are bidding on, you can get an excellent quality score. It goes without saying that not every term will have a quality score Read article

What happens when a user meets the frequency cap for an ad?

Below is the answer and explanation for what happens when a user meets the frequency cap for an ad? What happens when a user meets the frequency cap for an ad? Ads stop serving to that user. ...

Below is the answer and explanation for what happens when a user meets the frequency cap for an ad? What happens when a user meets the frequency cap for an ad? Ads stop serving to that user. Read article

Contextual Advertising

Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...

Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article

Button Ad

Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard ...

Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard Read article

Above The Fold

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article

Banner Ad

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can ...

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can Read article

Text Ad

Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. ...

Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. Read article

Surround Session

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article