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What happens when a user meets the frequency cap for an ad?

Below is the answer and explanation for what happens when a user meets the frequency cap for an ad?

What happens when a user meets the frequency cap for an ad?

  • Ads stop serving to that user.
  • Ads serve at a lower CPM.
  • Another ad or a default ad is served. ✅
  • The placement stops serving to that user.

Correct Answer

Another ad or a default ad is served. ✅

Explanation

Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of double click cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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