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advertising

Facebook ads – why use them and how to avoid common mistakes

Nowadays, Facebook is one of the best platforms for publishing your ads. However, if you make too many mistakes in your ads, then Facebook itself benefits more than your company. ...

Nowadays, Facebook is one of the best platforms for publishing your ads. However, if you make too many mistakes in your ads, then Facebook itself benefits more than your company. Read article

What is advertisement fatigue? How to diagnose and cure it

To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume ...

To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume Read article

Continuous advertising and its benefits

Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must ...

Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must Read article

Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.

Below is the answer and explanation for which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? choose all that apply. Which of the following social ...

Below is the answer and explanation for which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? choose all that apply. Which of the following social Read article

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

Below is the answer and explanation for true or false? the world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook. True or false? ...

Below is the answer and explanation for true or false? the world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook. True or false? Read article

True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

Below is the answer and explanation for true or false? “earned” media is exposure your brand has paid for, e.g., advertising or promotions. True or false? “earned” media is exposure your brand has paid for, e.g., advertising ...

Below is the answer and explanation for true or false? “earned” media is exposure your brand has paid for, e.g., advertising or promotions. True or false? “earned” media is exposure your brand has paid for, e.g., advertising Read article

How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

Below is the answer and explanation for how do you get more meaningful statistics without spending more money? How do you get more meaningful statistics without spending more money? Add keywords. Limit your advertising to fewer products. ...

Below is the answer and explanation for how do you get more meaningful statistics without spending more money? How do you get more meaningful statistics without spending more money? Add keywords. Limit your advertising to fewer products. Read article

When looking to advertise your business to mobile users, social media advertising can be really effective because…

Below is the answer and explanation for when looking to advertise your business to mobile users, social media advertising can be really effective because. When looking to advertise your business to mobile users, social media advertising can ...

Below is the answer and explanation for when looking to advertise your business to mobile users, social media advertising can be really effective because. When looking to advertise your business to mobile users, social media advertising can Read article

Which of the following is a benefit of Search Engine Marketing (SEM)?

Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively ...

Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)? Which of the following is a benefit of search engine marketing (SEM)? Reach out to potential customers actively Read article

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? ...

Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? Read article

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts ...

Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts Read article

What kind of positive impact will machine learning have on the advertising industry?

Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company ...

Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company Read article