Below is the answer and explanation for true or false? content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms. True or false? content marketing is a relatively ...
Below is the answer and explanation for true or false? content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms. True or false? content marketing is a relatively Read article →
Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? ...
Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? Read article →
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts ...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts Read article →
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company ...
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company Read article →
Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser: An advertiser purchasing display advertising through other ad networks can ...
Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser: An advertiser purchasing display advertising through other ad networks can Read article →
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when ...
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when Read article →
Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns. Advertising on TV, print, and radio typically requires a predetermined budget. ...
Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns. Advertising on TV, print, and radio typically requires a predetermined budget. Read article →
Below is the answer and explanation for which is a benefit of advertising online? Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising. ✅ Automatically collect information about potential ...
Below is the answer and explanation for which is a benefit of advertising online? Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising. ✅ Automatically collect information about potential Read article →
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which ...
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which Read article →
Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...
Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the Read article →
Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist ...
Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist Read article →
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article →
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, Read article →
Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures ...
Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures Read article →
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article →
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article →
Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads ...
Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads Read article →
Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked ...
Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked Read article →
Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...
Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower Read article →
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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