Categories

Pop-up Ad

Definition

The advertisement which shows in a new browser window.

Information

There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing.

Pop-up ads are disliked by people searching on the web. Advertisers often have no idea of the resentment they produce because visitors find it easy to just press the ‘close’ button rather than emailing and complaining to the advertiser. An above-average click-through rate is usually experienced; however, this may be the result of ‘false positives’ or unintentional clicks on the button when the viewer mistakenly presses the pop-up ad. By considering the conversion rates and returns on investment scales, advertisers can better judge the efficiency of pop-up ads.

Related Terms

beyond the bannerinterstitialpop-under-ad

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary

  •  
  •  
  •  
  •  
  •  
  •  

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Only valuable comments containing useful information will be submitted with the URL. Comments posted below article for the only purpose of creating a link will be deleted.

Your email address will not be published. Required fields are marked.