Categories

Portal

Definition:

A website containing a suite of most-accessed services, and serve as a starting point and frequent gateway to the browser or the specific niche topic.

Information:

Usually, services like search engine directories, emails, news, stock quotes, maps, shopping, messaging, forums, and customizing features are there in web portals. However, these services only make up the most-visited section of the portals, as large ones usually contain a multitude of packaged services.

Providing an endless variety of choices, portals offer one of the best platforms for those who want to do advertising on the web.

Inventory kinds:

  • Category (medium)
  • Keyword (high)
  • Geographic
  • Demography
  • Run-of-site (low)

Marketing patterns:

  • Multi-format sponsorships
  • Text links and search Results
  • Banners and buttons

Related Terms:

Search EngineMetasearch EngineWeb Directory.

More Helpful Articles:

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary.

 

 

 

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