When a web-based ad is shown for once.


Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, still, individuals buy things on the basis of impression all the time.

You might be wondering then, how to define it?

For now, it is a mutually agreed phenomenon between the marketer and the purchaser.

Related Term:

CPM (Cost per mille)

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