June 23,2016 in Glossary | 2 Comments


When a web-based ad is shown for once.


Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, still, individuals buy things on the basis of impression all the time.

You might be wondering then, how to define it?

For now, it is a mutually agreed phenomenon between the marketer and the purchaser.

Related Term:

CPM (Cost per mille)


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Reader comments:

What is Website Traffic? | Definition and Explanation |
17th January 2021 at 17:00

[…] impression, page view, unique visitors […]

Stickiness | +420 722 829 579 |
16th January 2021 at 13:46

[…] impression, page view, Website traffic […]


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