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Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie is a marketer trying to maximize specific user actions after the click.

Which automated bidding strategy should she use to accomplish this?

  • Consideration-focused bidding
  • Awareness-based bidding
  • Retention-focused bidding
  • Conversion-focused bidding âś…

Correct Answer

Conversion-focused bidding âś…

Explanation

If Marie is trying to maximize specific user actions after the click, she should choose conversion-focused bidding. Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.

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