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Ad management

What is advertisement fatigue? How to diagnose and cure it

To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume ...

To consider what advertisement fatigue is, let's begin with an example. Consider how many times you've changed the channel because you've seen the same commercial ten times that night. Assume Read article

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy?

Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy ...

Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy Read article

Ad Space

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article