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Data collection

Ad server – what is it and what are ad servers used for?

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...

An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article

MAU – what is metric Monthly Active Users and how is it calculated?

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article

Which two options are benefits of using Google Analytics for Firebase? (Choose two.) Select All Correct Responses

Below is the answer and explanation for which two options are benefits of using Google analytics for firebase? Which two options are benefits of using Google analytics for firebase? There’s no need to implement an SDK. It ...

Below is the answer and explanation for which two options are benefits of using Google analytics for firebase? Which two options are benefits of using Google analytics for firebase? There’s no need to implement an SDK. It Read article