In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article →
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article →
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article →
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction ...
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction Read article →
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article →
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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