Categories

emails

MAU – what is metric Monthly Active Users and how is it calculated?

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...

Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article

How to increase the open rate of your promotional emails?

Most people will tell you that a good open rate is around 20 per cent. Let's think about that for a moment. A 20 per cent open rate means that ...

Most people will tell you that a good open rate is around 20 per cent. Let's think about that for a moment. A 20 per cent open rate means that Read article