In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs ...
In the realm of mobile marketing, key performance indicators (KPIs) are metrics utilized to evaluate the performance of a mobile application and the encompassing business ecosystem. These crucial marketing KPIs Read article →
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...
The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and ...
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and Read article →
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for fill in the blank: a service level agreement (SLA) is an agreement between. Fill in the blank: a service level agreement (SLA) is an agreement between. Your marketing and sales ...
Below is the answer and explanation for fill in the blank: a service level agreement (SLA) is an agreement between. Fill in the blank: a service level agreement (SLA) is an agreement between. Your marketing and sales Read article →
Below is the answer and explanation for why are leading indicators considered “manageable” metrics? Why are leading indicators considered “manageable” metrics? They measure the efficiency of sales managers. Sales managers can actively influence them with their teams. ...
Below is the answer and explanation for why are leading indicators considered “manageable” metrics? Why are leading indicators considered “manageable” metrics? They measure the efficiency of sales managers. Sales managers can actively influence them with their teams. Read article →
Below is the answer and explanation for what metrics are most important during the transform phase? What metrics are most important during the transform phase? Time to complete key tasks, time spent connecting with customers and making ...
Below is the answer and explanation for what metrics are most important during the transform phase? What metrics are most important during the transform phase? Time to complete key tasks, time spent connecting with customers and making Read article →
Below is the answer and explanation for what metrics are most important during the enable phase? What metrics are most important during the enable phase? ROI, profitability, and year-over-year growth. Customer retention, rep productivity, and employee happiness. ...
Below is the answer and explanation for what metrics are most important during the enable phase? What metrics are most important during the enable phase? ROI, profitability, and year-over-year growth. Customer retention, rep productivity, and employee happiness. Read article →
Below is the answer ad explanation for true or false? you should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True or false? you should use KPIs ...
Below is the answer ad explanation for true or false? you should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True or false? you should use KPIs Read article →
Below is the answer and explanation for fill in the blanks: to determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media ...
Below is the answer and explanation for fill in the blanks: to determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media Read article →
Below is the answer and explanation for what can you not do with the project list? What can you not do with the project list? Customize the dash to show only the metrics you’re focusing on — ...
Below is the answer and explanation for what can you not do with the project list? What can you not do with the project list? Customize the dash to show only the metrics you’re focusing on — Read article →
Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate ...
Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate Read article →
Below is the answer and explanation for all of the following are metrics you need to track in your social media audit except: All of the following are metrics you need to track in your social media ...
Below is the answer and explanation for all of the following are metrics you need to track in your social media audit except: All of the following are metrics you need to track in your social media Read article →
Below is the answer and explanation for which metric is not available in data transfer? Which metric is not available in data transfer? Cross-environment conversions. ✅ % Invalid clicks. Active view: % of completed impressions visible. Designated ...
Below is the answer and explanation for which metric is not available in data transfer? Which metric is not available in data transfer? Cross-environment conversions. ✅ % Invalid clicks. Active view: % of completed impressions visible. Designated Read article →
Below is the answer and explanation for counters and total interactions metrics are available for which type of creatives? Counters and total interactions metrics are available for which type of creatives? Twitter creatives. Mobile in-app interstials. Creatives ...
Below is the answer and explanation for counters and total interactions metrics are available for which type of creatives? Counters and total interactions metrics are available for which type of creatives? Twitter creatives. Mobile in-app interstials. Creatives Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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