Categories

Analytics

Newsletter

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...

Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article

Video ad network – what is it?

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, ...

Video ad networks facilitate the connection between video advertisers and advertising placements on a range of websites. Video networks collect ad space from publishers and unsold ad inventory from advertisers, Read article

Time of inactivity

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how ...

The term "time of inactivity" refers to the duration since a user last interacted with an app. It holds significant importance in identifying and categorizing inactive users based on how Read article

Attribution window

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...

An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article

Supply-side platform (SSP) – what is supply-side platform and what is it used for?

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

Google Analytics 4/GA4 attribution guide: The latest updates on the transition

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article

A guide to Google Analytics 4 (for marketing agencies and small business)

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics ...

On July 1, 2023, Google will move all users of Google Analytics to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (likewise known as Universal Analytics Read article

What type of data do analytics platforms like HubSpot log where visitors are coming from?

Below is the answer and explanation for what type of data do analytics platforms like Hubspot log where visitors are coming from? What type of data do analytics platforms like Hubspot log where visitors are coming from? ...

Below is the answer and explanation for what type of data do analytics platforms like Hubspot log where visitors are coming from? What type of data do analytics platforms like Hubspot log where visitors are coming from? Read article

Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.

Below is the answer and explanation for scenario: you’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. ...

Below is the answer and explanation for scenario: you’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. Read article

Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?

Below is the answer and explanation for which tool in Hubspot helps you establish thought leadership in search engines using a topic cluster content strategy? Which tool in Hubspot helps you establish thought leadership in search engines ...

Below is the answer and explanation for which tool in Hubspot helps you establish thought leadership in search engines using a topic cluster content strategy? Which tool in Hubspot helps you establish thought leadership in search engines Read article

What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.

Below is the answer and explanation for what are some reasons to have a Facebook business page rather than a personal page? choose all that apply. What are some reasons to have a Facebook business page rather ...

Below is the answer and explanation for what are some reasons to have a Facebook business page rather than a personal page? choose all that apply. What are some reasons to have a Facebook business page rather Read article

To access the most current data on disavowed backlinks you should integrate Backlink Audit with:

Below is the answer and explanation for to access the most current data on disavowed backlinks you should integrate backlink audit with: To access the most current data on disavowed backlinks you should integrate backlink audit with: ...

Below is the answer and explanation for to access the most current data on disavowed backlinks you should integrate backlink audit with: To access the most current data on disavowed backlinks you should integrate backlink audit with: Read article

What is the difference between reporting and analytics?

Below is the answer and explanation for what is the difference between reporting and analytics? What is the difference between reporting and analytics? Reporting explains what has happened, while analytics is an attempt to explain why something ...

Below is the answer and explanation for what is the difference between reporting and analytics? What is the difference between reporting and analytics? Reporting explains what has happened, while analytics is an attempt to explain why something Read article

When using analytics on your website, what do we mean by the term ‘conversion’?

Below is the answer and explanation for when using analytics on your website, what do we mean by the term ‘conversion’? When using analytics on your website, what do we mean by the term ‘conversion’? The act ...

Below is the answer and explanation for when using analytics on your website, what do we mean by the term ‘conversion’? When using analytics on your website, what do we mean by the term ‘conversion’? The act Read article

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

Below is the answer and explanation for in the world of analytics, tracking the type of device the user accessed your site by is considered which type of data? In the world of analytics, tracking the type ...

Below is the answer and explanation for in the world of analytics, tracking the type of device the user accessed your site by is considered which type of data? In the world of analytics, tracking the type Read article

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

Below is the answer and explanation for how do you handle data in analytics to gain greater insights into our audience’s behaviour? How do you handle data in analytics to gain greater insights into our audience’s behaviour? ...

Below is the answer and explanation for how do you handle data in analytics to gain greater insights into our audience’s behaviour? How do you handle data in analytics to gain greater insights into our audience’s behaviour? Read article

Analytics can give you immediate valuable information about which type of customers?

Below is the answer and explanation for analytics can give you immediate valuable information about which type of customers? Analytics can give you immediate valuable information about which type of customers? Previous and current customers. ✅ Current ...

Below is the answer and explanation for analytics can give you immediate valuable information about which type of customers? Analytics can give you immediate valuable information about which type of customers? Previous and current customers. ✅ Current Read article

Which of the following statements is true when it comes to taking a business online?

Below is the answer and explanation for which of the following statements is true when it comes to taking a business online? Which of the following statements is true when it comes to taking a business online? ...

Below is the answer and explanation for which of the following statements is true when it comes to taking a business online? Which of the following statements is true when it comes to taking a business online? Read article

Which tool helps you measure the success of your website?

Below is the answer and explanation for which tool helps you measure the success of your website? Which tool helps you measure the success of your website? Keyword planner. Ad gallery. Ad preview tool. Analytics. ✅ Correct ...

Below is the answer and explanation for which tool helps you measure the success of your website? Which tool helps you measure the success of your website? Keyword planner. Ad gallery. Ad preview tool. Analytics. ✅ Correct Read article