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paid search

Google Analytics 4/GA4 attribution guide: The latest updates on the transition

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics ...

Google Analytics 4 (GA4) is the latest version of Google's analytics platform, which has been designed to offer more advanced tracking and analysis capabilities compared to its predecessor, Universal Analytics Read article

Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad’s performance? Select all that apply.

Below is the answer and explanation for scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal ...

Below is the answer and explanation for scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword “flower delivery” that directs to the landing page below. The goal Read article

Which tool allows you to locate gaps in your client’s organic or paid search strategy, benchmarking them against up to 4 competitors?

Below is the answer and explanation for which tool allows you to locate gaps in your client’s organic or paid search strategy, benchmarking them against up to 4 competitors? Which tool allows you to locate gaps in ...

Below is the answer and explanation for which tool allows you to locate gaps in your client’s organic or paid search strategy, benchmarking them against up to 4 competitors? Which tool allows you to locate gaps in Read article

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage ...

Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage Read article

What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?

Below is the answer and explanation for what is the point of the ‘traffic cost’ metric in the SEMrush organic research positions report? What does this metric mean? What is the point of the ‘traffic cost’ metric ...

Below is the answer and explanation for what is the point of the ‘traffic cost’ metric in the SEMrush organic research positions report? What does this metric mean? What is the point of the ‘traffic cost’ metric Read article